Search Engine Optimisation (SEO) has become an important industry due to the growing need for all kinds of businesses to have a strong digital presence. SEO specialists are now in demand, as companies try to improve their rankings in search engine results pages. These experts can do anything from developing to designing to promoting websites. The average salary of SEO professionals receive is decent as well, as you can earn £30,000 a month or higher, depending on your position. If you’re planning a career shift, why not venture into SEO?
Even if you are an entr-level applicant trying to get an SEO-related job, digital marketing agencies will still search for people with experience. Fortunately, it’s easy to gain an SEO background without having past work experience. With so many free online courses available, you can become an SEO and become proficient in the field relatively quickly! If you’re interested, the Search Engine Journal discussed the classes a budding SEO should take</a>, citing areas such as on-site optimisation, website design and development, social media, and content marketing.
SEO is not a definitive science, that’s why careers along this path don’t necessarily require specific academic qualifications. However, it’s a plus if you have a degree in business, marketing, and communications. The really important factor recruiters consider is how extensive your knowledge is of SEO. Interviewers will definitely test your familiarity with the subject at hand, so prepare yourself for questions regarding strategies for staying relevant, familiarity with search engine updates and more. As indicated earlier, you can learn the tricks and trade of SEO just by doing research, that’s why it’s possible to be a licensed engineer and an SEO consultant at the same time.
Before you enter the industry, understand that the world of SEO changes constantly. A decade ago, SEO was simply about building backlinks and stuffing keywords. Google put an end to these practices and continually evolved its search algorithm. As time went on, companies found other ways to maintain or improve their rankings. While its early years focused on singular keywords, SEO today now places emphasis on content as a whole. Forbes pointed out recent changes impacting SEO, such as image optimisation. Since people now prefer images or graphics when it comes to obtaining information, it’s now a requirement for all visuals on your platform to be optimised. Research showed that websites with optimised images and graphics tend to rank higher in search engines.
That’s just one of the changes to consider. 2018 is going to be another year for new trends in SEO, so if you want to leverage yourself as an SEO professional, it would be wise to stay on top of these predictions. SEO specialists Ayima forecast that voice search will grow this year, especially with the introduction of Google Home and Apple HomePod. Because more of these smart systems are available, consumers are now becoming more confident in talking to them. For now, people use voice searches for answers to simple questions. But search intent may change further down the road, and people would start using voice searches for transactional purposes. Hence, search engines will prioritise populating results to voice-based searches.
So while getting a job in SEO is easier than securing a position in many other fields, navigating the industry still warrants preparation, skill, and knowledge. SEO works in tandem with marketing, so if the former is not your cup of tea, you can try a marketing discipline. To give you some ideas, read up on JobLab’s low-down on affiliate marketing, which is another in-demand job.